Have you seen those ads claiming that the life of an entrepreneur is as free as a bird at the beach? They tend to be filled with enticing stories of exotic lifestyles of travel and adventure in far away, stylish, yet secluded locations. Well, this scenario is at least somewhat possible, provided your business venture doesn’t require close supervision of a product or service focused mainly in one place—and provided that secretive, secluded spot has reliable Internet and cell phone access. In reality, the birds seem to be in the lead. After all, they have 24/7 free airborne transport, and they don’t need cable, DSL, wireless service or satellite to communicate.
You can, however, gain much freedom from old routines (like the 9 to 5 work week) and confining work schedules, locations and enforced habits by starting your own home based, entrepreneurial business. As a business owner, you can choose your own hours, limits, work space and priorities. Some people decide to start a business venture nearby home, providing a product or service to the local community. If, in fact, your aim is to run your business from wherever you are while you travel and explore new territories, make new friends, and learn more about the world, an Internet and mobile or cell phone based business is most definitely a good way to go.
Although you can create a Website or Web store to sell any product or line of service you like—books, CDs, DVDs, computer software, electronic equipment; or, provider services such as writing and editing, graphic design, fashion consulting or creating custom jewelry—one of the simplest and best suited business ventures for restless folks who don’t like to stay at home is some type of Internet marketing business. With your laptop computer and cell phone, you’re ready to operate from just about anywhere wireless technology has arrived.
One good choice is to purchase an Internet based marketing franchise, and one of the most lucrative and popular kinds is that of marketing educational products—for both formal academic education and popular ed (e.g., self development and mastery software packages). Finance and language studies are also popular subjects to promote and sell. And, when you think about it, the initial purchase and start-up cost to you is amazingly reasonable. After all, where else can you obtain a business franchise for $1,000 to $1,500 with no rent, extra equipment or overhead costs required?
Of course, there are some obstacles and problems to overcome. For starters, it is difficult for one person to fill the roles of business president, chairperson, CEO, administrative coordinator, secretary and mail clerk, all at the same time. On some hectic days, you may feel like multiple personalities—and you may need to be to survive the pace. Then, there is the dilemma of how to divide your time and attention among your overall business plan and strategy, work organization and flow, daily administration and output, financial structure and budget, and social events and networking. All are equally important, but you, as boss, make the decisions of who, what, when and wherefore; and remember, you’re playing all the parts in this daily drama.
You’ll discover it’s also important to know when to turn to other business people for professional advice, assistance and expertise. No one person can ever have all the best answers, but many people have some excellent ones learned from direct experience and creative, but sensible, experimentation and repetition. It’s often helpful to share ideas and sometimes “merge” them, to reach good solutions to the most perplexing questions and issues.
We’ll probably all agree that while it’s important to create and build a strong, substantial and profitable business that you can manage, it’s equally important not to let the business overtake you and completely monopolize you, your time and your talents. It’s important to “Live With Your BIZ,” but also take breaks from it. So, plan quality leisure time for yourself and with family and friends, and keep the dates. Remember, running your own show can be both taxing and relaxing, but you’re the mastermind—so be sure to master the BIZ, don’t let it master you.
And before long, you just may find that your lifestyle is a lot closer to those free birds at the beach than you ever dreamed possible.
Copyright 2008 – Ellen Gilmer